The Journal
Category: Brand Strategy
← All articles
5 articles
01
Brand Strategy
Creativity in Marketing: Does Marketing Always Have to Solve a Problem?
We've been told that content must provide value. Then Cadbury made a luxury handbag for a chocolate bar, and everyone started talking…
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02
Brand Strategy
AI in Marketing in 2026: Is Human-Made Content Becoming the New Premium Label?
We spent years automating content creation. Now human-made is becoming the new premium signal. Here's why trust, taste and real identity are…
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03
Brand Strategy
What’s Happening in Marketing in 2026? 6 Trends Brands Should Be Paying Attention To
AI writes, Google answers before you click, and brands are desperately trying to sound like Gen Z. Here are six shifts reshaping…
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04
Brand Strategy
How to Build a Unique Brand Voice Without Templates: A Step-by-Step Guide
A practical, step-by-step framework for founders to define and document a distinctive brand voice from scratch. No templates. No clones. Just you.
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05
Brand Strategy
Why Bespoke Brand Strategy Beats Templates in 2026
Off-the-rack marketing fits no one perfectly. See why bespoke marketing drives higher ROAS, real loyalty, and lasting growth in 2026.
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