Žurnal
Category: Paid Advertising
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2 articles
01
Paid Advertising
Hyper-Personalized Ads vs. Broad Campaigns: The ROAS Verdict
Hyper-personalized paid ads beat broad campaigns on ROAS every time. See the data, ditch vanity metrics, and tailor your spend like a…
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02
Paid Advertising
Beyond ROAS: How to Measure the True Value of Bespoke Paid Advertising
ROAS alone misleads founders. Here's how custom metrics tied to brand positioning reveal the real return on your paid advertising spend.
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